Food and Identity in Chile: the Relationship between Diet, Class and Economics
Attempting to generalise an entire nation’s diet and its impact upon one’s social and cultural identity is daunting, to say the least. The links between each factor are tangled like a giant spiders-web whose threads are small but sticky enough that they affect the others in multiple ways. It is when one steps back, however, that the greater picture can be seen. This essay called on me to make a choice between the type of identity I would focus upon but once I began writing I realised that there were no separate parameters upon which to focus, instead that many are in fact so related that they have become inter-connected. This is an idea that is supported by the theoretical framework suggested by French philosopher, Pierre Bourdieu, who pinpointed several locations from which to base a study around societal identity. This essay shall use his theories regarding field, habitus and capital to discern the relationship between gender, class and identity in Santiago, Chile. In order to narrow the scope, I shall be basing my findings around the general diet of the people, beginning with my chosen commodity, ultra heat treated milk (UHT), and the offshoots that it leads to.
Before beginning my analysis, it is necessary to first understand better the framework of Bourdieu. It exists as a certain way to ask questions and format our thinking during an investigation, and is a concept known as generative structuralism (Mahar, Harker & Wilkes, 1990:3). The genesis of generative structuralism is to discern how much of an identity is the product of one’s social structure at large, known as structure, and how much is derived from ones autonomous, independent choices, known as agency (Mahar, Harker & Wilkes, 1990: 1-3). Given that human life today consists of “complex political, social and philosophical – that is, shared – concerns”, the questions are driven by investigating the direction of one’s subjectivity (Mansfield, 2000, cited in Morris 2014). To explain this further, Mansfield writes that “Etymologically, to be subject means to be placed under. One is always subject to or of something. The word subject, therefore, proposes that the self is not a separate and isolated entity, but one that operates at the intersection of general truths and shared principles” (cited in Morris 2014). Bourdieu’s loci for analysis consist of the following areas for consideration. The first is the field, which can be better understood as a “field of forces” (Mahar, Harker & Wilkes, 1990: 8). These forces comprise of inner struggles enforced by actors who move around capital in order “to conserve or transform the field” (Bourdieu, 1983: 312). The actors entrance and subsequent role within the field is based upon ones knowledge, disposition and worldly understanding (Bourdieu cited in Mahar, Harket & Wilkes, 1990: 10-11). Positions in the field vary according to ones accrued capital which may be material or symbolic, and which gain status according to how sought after they are (Mahar, Harker & Wilkes, 1990: 10). It serves as a “basis of domination” that can be exchanged or converted into other types of capital, the most auspicious being symbolic (Mahar, Harker & Wilkes, 1990:10). Symbolic capital is regarded as the most important form of capital for it is here that all other types are recognised and accepted as legitimate (Mahar, Harker & Wilkes, 1990: 10). The movement of capital could therefore be described as an interplay between the physical and material into energy and status.
By choosing the word ‘field’, Bourdieu has likened one’s social topology to the competitive world of sport, and this is a useful allegory to understand what is generally considered a complicated term. Here Bourdieu relates this concept closer to the social sphere: “People play different games, which are autonomous, but at the same time, there are homologies between different games and, I think, there are general principles of the functioning of these games” (1985, cited in Mahar, Harker & Wilkes, 1990: 7). In simpler language, Bourdieu is suggesting that although one can and does make choices, in reality these choices are subjective structures which have pre-determined parameters. This directly relates to the food industry because, while it is true we can enter a supermarket or grow our own vegetables, what is offered is brought to us via an additional party. It is time to turn now to the situation in Chile, beginning with the trail set by the sale and consumption of UHT milk. UHT milk, as explained in my previous work, is the dominant form of milk drunk in Chile after replacing first raw then the pasteurised varieties. It has become a big business to the point whereby small providers are unable to compete, therefore making its field of sale very narrow. This field is driven by economic capital, as its actors seek to increase their monetary wealth. Of these, Nestle Chile and Fonterra-owned Soprole dominate the Chilean market and bring in billions of dollars annually. They sell a variety of dairy products from flavoured to diet, cheese to yogurt, all of which have been heavily processed using UHT while containing additives and preservatives. In addition, such methods of pasteurisation result in lowered nutritional value and, contrary to belief, remain at risk of contamination (Milk Facts, 2014, Harding, 1995: 118). Within this corporate field, therefore, very little consideration has been given into selling a product that is mostly beneficial to its consumers. Furthermore, Nestle Chile and Soprole have flooded the market with a multitude of options without any other competition. This has meant that the majority of dairy consumers in Chile have become entangled within the web of the economic field and as such are unconsciously forced into a limiting buying position.
Chileans have, in general, accepted this position and perhaps one reason for their complacency is due to the political field that has always been all-inclusive. There has been political unrest in Chile since the arrival of the Spanish, from 1537 onwards (Wikipedia 2014). Before then, the land was inhabited by warring Mapuche, among others, who are known for their resistance to the Inca, who were much larger in number. There has been much difficulty in uniting as a nation under an accepted leadership. In the 1970’s, Salvador Allende became president and began to transform the nation using socialist ideals, for example by increasing worker rights and nationalising Chilean companies. This was opposed by the United States, who funded campaigns to destabilize the Chilean nation (Wikipedia 2014). This resulted in a highly conflicted society, which alternated between extreme political viewpoints, made all the worse worse by crippling economics. In 1973, a military coup led by Agusto Pinochet overthrew the government of Allende and over the subsequent years human rights violations took place on a grand scale while at the same time suffering further economic crisis’. It is not difficult to conclude that emotional trauma was and still is fresh in the minds of many Chileans. In fact, many people that I spoke to in Santiago blame the governments of these years for unsafe business dealings that lead to contaminated milk being imported from Europe, resulting in a widespread drop in milk consumption. However, I have been unable to verify this information. The growth of Chile’s economy to one of international importance and a successful movement into democracy has lead to a feeling of trust towards the political field in general, along with an unconscious acceptance of business endeavours.
Sidney Mintz wrote that it is the economic and political fields such as the above who determine what is eaten, what is prized, what is disdained and the people whom are doing the consuming (1986: 185). This leads us now to a discussion regarding the social aspects that are affected by said structures. The question I asked myself is that there must be more to this story than the economic and the political, and there was. Researchers such as Ball (2004) explain that cultural, social and economic capital are at the apex of class structures, and its unequal access to them that maintains class distinctions (cited in Mellor, Blake & Crane, 2010: 118). Chile is a highly segregated society. My own research in the field has lead me to poorer middle class neighbourhoods such as Independencia, to upper middle class such as in Vitacura and finally inside the gated communities of the elite, who live in the outskirts such as in Lo Barnechea. There is a wide disparity between the economic capital available in these fields, however, the working and middle class attempt in a variety of ways to at least increase their social capital. This is achieved through a “particular set of social practices (…) [in order to] facilitate social and cultural capitals” (Mellor, Blake & Crane, 2010: 117). Increasing ones social capital is particularly serious in Chile because of its connection with other fields. Good jobs can only be given to those with degrees from certain universities, of which have fiercely strict entrance policies based upon the Pre-Universitario test taken in high school. This test is biased, however, because of the disparity between public and private education, the latter of which is exclusive and expensive. The elite keep themselves distinct from the other classes not only by economic and social capital, but by certain habitus perpetuated by said capital. For an example, the elite learn through the embodiment of certain habitus around them, such as by speaking a distinct form of Spanish known as ‘cuico’. In addition, because the elite have had sufficient capital to buy food they have had the option of choosing where they buy, and their drive for class distinction has resulted in them turning to places such as supermarkets for their options. Supermarkets have grown quickly in Chile and within them whole aisles are dedicated to processed foods such as UHT milk. As the elite began to support such businesses, so too did the rest of the social classes who turned to food as “a cultural realm where individuals can effectively engage in status displays” (Johnston & Baumann, 2007, cited in Mellor, Blake & Crane, 2010: 119).
Highlighting these practices allows for closer attention to be paid to gender. Chile was for a long time based upon traditional gender roles which saw the women remain at home to take care of the children and oversee the feeding of the family. The importance placed upon the woman to provide a food that does more than nourish infers that “it is an elaborate performance of gender, social class and identity” (Bourdieu, 1984, cited in Warin, Turner, Moore & Davies, 2007: 98). For this reason, the roles of men and women are kept strictly enforced, because “Feminine and masculine identities are not natural or given in biology, but must be constructed, and should be understood, therefore, as cultural achievements” (Moore, 1994: 42). Therefore, increasing ones social capital was made possible by emulating the buying practices of the elite, while at the same time enforcing one’s gender and status (Mellor, Blake & Crane, 2010: 116-117).
This then brings the cultural capital of Chile into the equation, particularly as food has always been “an important marker of identity (…) to demonstrate their cultural knowledge” (Mellor, Blake & Crane, 2010: 123-124). Today, many dishes and food habits Chileans consider as their own, incorporate these dietary changes. For example, one popular dessert are pancakes are laden with store-bought and artificially sweetened ‘manjar’, or condensed milk. Sugar has been replaced by artificial sweetener, while fizzy drinks have become are now among the top three items most bought today by Chilean families (Albala et al, 2008: 1). This rise of heavily processed foods has meant that a rapid nutritional transition has occurred across the board and resulted in a stark change in the nation’s general health (Bambs et al. 2008). In particular, said industrialization of food has been “associated with changes in lifestyle towards unhealthy dietary (…) patterns” and lead to a marked increase in health problems such as hypertension (Bambs et al. 2008). The Chilean identity, therefore, has become entangled with the results of their drive for different sources of capital which are “motivating their consumption, thereby entering intimately into the organization of their very personalities: who and what they think they are” (Mintz, 1986: 185).
Finally, I would like to return to the economic field. This is because, as Bourdieu himself pointed out, the formation of the social identity and its reality is dependent upon a dialectical fluctuation between ones personal economics and ones objective and subjective social structures – and this is complex (Mahar, Harker & Wilkes, 1990: 3). Mintz argues that “We are made more and more into what we eat, whenever forces we have no control over persuade us that our consumption and our identity are linked” and this has certainly occurred in Chile (1986: 211). However, these forces operate on a much grander scale than the Chilean class system – in fact, there is an international field that exists, moving around international capital and lead by an international team of actors. In the beginning section I pointed out that the leading suppliers of milk are Nestle Chile and Soprole, which is owned by Fonterra. Nestle Chile is part of the larger Nestle Group which is one of the world’s key international market players while Fonterra is the largest global processer of milk (Fonterra, 2014). In order for these companies to retain their position and continue earning economic capital, it is necessary for them to also convert this into additional forms of capital. One way this is achieved is through “a broad-sweeping, anonymous process that homogenizes various spheres (…) through spreading the basic principles of efficiency, predictability, calculability and control (Ritzer, 1993 cited in Illouz & John, 2003: 202). This allows big corporations to “establish monopoly over the species of capital effective in it (…) and the power to decree the hierarchy and ‘conversion rates’ between all forms of authority in the field of power” (Bourdieu & Wacquant, 1992, cited in Illouz & John, 2003: 205). The result is that this international field “is actively shaped and continuously constructed by the organization itself” (Fligstein, 1991, cited in Illouz & John, 2003: 205). All agents in charge of the direction of capital seek to preserve it (Illouz & John, 2003: 210). For this reason, in Chile, supermarkets are replacing street markets and processed foods are replacing home-grown foods, and the subsequent outcome is a transformed social identity.
It is more than confronting to realise how all social constructs, from culture and class to tradition and gender, are dependent upon a variety of influences pertaining to one’s sources of capital, habitus and fields. Bourdieu refers to this as a form of social conditioning (1998: 8) brought about by actors not “fully conscious of [their] motivations” (1977: 3). Within Chile, the acceptance of UHT milk is just the tip of an enormous iceberg that stretches from political concerns to economic, social and cultural ones as well. Bourdieu’s theory of generative structuralism has provided us with the base to frame this investigation and the result, to return to my leading metaphor, is a tangled, interconnected web of factors. In practice, there is no “mechanical reaction directly determined by the antecedent conditions” because there exists within the framework the possibility of one’s agency. Choice is therefore still possible, albeit limited, and it is this that allows me to point out that, despite all the fields that one may operate among, none of these are en statis. One’s identity, therefore, is malleable and subject to future changes.
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