¨We believe that a watch should not only display a point of time as measured in hours and minutes; but should be a constant reminder that time is passing, that we must appreciate every moment that ticks by.¨
– Sarah Goldsmith, TTANTI
Over the years I have become really passionate about Chile. Knowing its quirks, its people and flora and fauna, and giving my support to the #hechoenchile movement that is finding its stride with leaps and bounds recently. I also want to encourage the support of small businesses, often born of as much love and passion as hard work and stress to get a simple dream off the ground. I believe TTANTI, a small business that has appreciation for Chile at its heart as well as a focus upon sustainability, is the epitome of all these things, creating beautiful timepieces that represent not only the passing of time but a respect for life, and each one contains Patagonian materials. Wearing TTANTI, then, means you are keeping a small piece of Chile at your side throughout life´s moments. Here is my interview with Sarah Goldsmith, an expat from the United States who is the Director of Communication and Sales for TTANTI.
Who is TTANTI and how did the store begin?
TTANTI was founded in 2014, but really started to grow in 2016. Our team is lead by the founder, Angel Andraca. Angel is a native Chilean and wanted to combine his love of minimalist design with the spirit of Patagonia and the long tradition of Swiss watchmaking. Designer Rodrigo Bravo brought together the concept in a striking and harmonious way that gives respect to the traditions of Patagonia, while showcasing a modern aesthetic. Our Chilean team is rounded out by Sarah Goldsmith (me), Felipe Rioja, Carlos Bravo, and Mathilde Pfeiffer. Our European team includes Patrizia Vogl, Guillaume Vaslin and Steven Fantina.
What is the motivation behind TTANTI?
TTANTI was born out of a respect for the noble materials of Patagonia and the spirit they encompass, as well as the centuries old tradition of Swiss watch making. Combined into one timepiece by the patient and passionate work of Swiss and Chilean craftsmen, we seek to transmit our beliefs to our customers. We believe that a watch should not only display a point of time as measured in hours and minutes; but should be a constant reminder that time is passing, that we must appreciate every moment that ticks by.
What makes a TTANTI watch unique?
Who designs the watches and what are they inspired by?
Our designer Rodrigo Bravo seeks innovation through simplicity and functionality. He creates unique objects and solutions through a methodology that is born from the study and rescue of traditional carpentry techniques with the most advanced technologies. Rodrigo merged our inspiration with his detailed study and knowledge of functionality to create our strikingly and simple design. Although typically worn by men, and designed with a man’s wrist in mind, they’re popular with men and women alike! I am a woman and wear a TTANTI every day. I love the elegant but relaxed look it brings to my outfits, and love the connection with Chile it brings me.
How are the watches made?
The process to create a TTANTI involves the combined efforts of dedicated and passionate craftsmen from Patagonia, Santiago and Switzerland. After our timepieces are painstakingly assembled in Switzerland to exact specifications, we bring them to our workshop in Santiago. We then hand assemble the watches with the laser cut and hand polished wooden rings and hand cut and sewn leather straps from Patagonia.
How should we care for a TTANTI timepiece?
Your TTANTI is a work of art, and should be treated as such. Our wood has been rigorously tested for durability, but should be treated with care – it is in fact an antique in the making. Just like your grandmother’s oak dining table will sustain scars and memories from life, so too will your TTANTI. This is the natural aging process of wood. Specific care instructions for your TTANTI can be found on our blog.
What does TTANTI mean?
TTANTI means “seed” in the Kunza, a nearly extinct native language from the north of Chile. We want to plant an emotion that evokes the philosophy we deliver and in order to give tribute to the ancient cultures of our country.
How have the watches been received?
Reception has been really promising. We’re growing slowly but surely, and every sale is a celebration for our team! We all truly believe in what we’re doing and love seeing our work appreciated.
What is next for TTANTI?
We want to bring the wild, wonderful nature of Chile to our customers. We want to transmit the beliefs and traditions of our beautiful country, from north to south, to our customers. Eventually we would like to expand our product line to include trees and leathers from the other regions of Chile, though that might be a little further out.
Do you have a special offer for my amazing readers?
Yes! We are offering Querida Recoleta readers a 10% discount off of our products with the code queridarecoleta07
The names behind the watches:
Ferdinand Magellan (1480-1521), also known as Hernando de Magallanes, was a Portuguese explorer who led the first European voyage to circumnavigate the globe,, while searching for the Spice Islands. He found the route through South America to the Pacific, known today as the Strait of Magellan (estrecho de magallanes).
Charles Darwin (1809-1882), who needs no introduction, traveled the globe on a scientific expedition aboard the Beagle. He explored Chile from Tierra del Fuego to Copiapo; controversially, he is believed to have used the indigenous people he met in Patagonia as an example of his theory of evolution.
Bruce Chatwin (1940-1989) was a travel writer from England who wrote In Patagonia (1977), a book which revolutionized travel writing and drew the world´s gaze to the southernmost areas of Chile and Argentina.
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