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Meet Ñirre Bebe: Kids Clothes with Style

Seeing as though I am trying to always support small Chilean businesses, it makes sense that this applies to my family, too. I have two boys that drive me crazy I love more than carrot cake, Obolo chocolate and Indian spices combined, something which is all consuming but also strangely isolating.  Pretty much all of my sons´ clothes have been loved before (and will be loved again – just not by me!) which is a good thing because, as any parent in any country will know, if you listen to all the magazines and help books you apparently need a truckload of expensive stuff just to survive year 1.

It goes without saying that sometimes I want my kids to look stylish but since the buggers grow so fast and get so dirty, I also have to find gear that is economical but that doesn´t skimp on quality.

Enter Ñirre Bebe.

I have been coveting one of their fox emblazoned tshirts for E ever since it first popped up in my Instagram feed. The fox, or ñirre in Mapundungun (and zorro in Spanish), is an animal that I am quite fond of because it always reminds me of the south of Chile, where I´ve  often seen them scavenging by the road.

We have two hats, a pair of pants (for M) and E´s tshirt. The material of the clothes is quite thick with a bit of stretch and actually feels incredibly luxurious. To say I am impressed with everything would be an understatement – I am already preparing to buy more!

Ñirre Bebe is fronted by Johanna Fuentes and I recommend following her on Instagram because the photos are just gorgeous.  I am so excited to reveal a little bit more about this #smallchileanbusiness so let´s get reading!

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So cute! Photo: Ñirre Bebe

Ten Questions with Ñirre Bebe

Who is Ñirre Bebe and what is the story behind the store/Quien es Ñirre Bebe y como empezo la tienda?

Ñirre is a venture from the 9th region that is headed by Johanna Fuentes (me); I am an artist.  The objective of the brand is to create modern clothes at the forefront of trends for infants and children up to 4 years. Priority is given to monocromatic tones to create an urban look for modern children.

Ñirre es un emprendimiento de la novena región el cual es llevado a cabo por la Artista Visual Johanna Fuentes (yo).  El objetivo de esta marca es crear ropa moderna, a la vanguardia de tendencias internacionales, para bebés y niños de hasta 4 años, privilegiando los tonos monocromomáticos en sus confecciones, es un estilo inspirado en lo urbano para chicos modernos. Ñirre empezó en Junio del año 2015 en la ciudad de Villarrica (antes teníamos otro nombre). 

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Photo: Ñirre Bebe

What does ñirre mean and why did you choose this name/Que significa ñirre y por que tiene ese nombre?

 Ñirre is a Mapundungun word for ´fox´, which is the language of my people, the Mapuches. This name was proposed by my mother, who is a dressmaker and a big influence on my work. We grew up beneath her sewing machine, which she in turn learnt from her mother, and I remember watching one grandmother using her old Singer machine while the other would be weaving on the loom (telar) while we watched, intruding or as we say, ¨echando a perder¨.  Later I studied Visual Arts which really helped me, such as with shades, materials, and above all, creation.

Ñirre proviene del Mapudungun, el pueblo originario del cual pertenezco y significa   “Zorro”  y el nombre lo propuso mi madre, ella es modista, y gran influencia en mi    trabajo, nosotros crecimos bajo una máquina de coser, ella aprendió de mi abuela,  en mi caso ellas son la gran influencia una de mis abuelas cosía en su antigua Singer, la otra tejía a telar, y aprendimos mirando, intruseando como decimos… “echando a perder”. Luego estudie Artes visuales, lo cual me ayudo sin duda a complementar, tanto en la utilización de tonalidades y materialidad, pero sobre todo la creación.  

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Photo: Ñirre Bebe

Which are your favorite products/Cuales son tus productos favoritos?

I don´t have a favorite, but I do really like to make products for newborns due to their details and small size.

No tengo un producto fijo, pero sin duda lo que mas me gusta confeccionar es la talla RN (recien nacido), ya sea por las detalles, y por el tamaño de la prenda que es minima.

Where are you based/Donde vives?

In Villarica, in the 9th region.

En Villarica, novena region.

Where is your favorite place in Chile/Donde esta tu lugar favorito en Chile?

The commune of San Juan de la Costa, in the province of Osorno, where I lived and worked for more than a year for the Fundacion Superacion de la Pobreza (Overoming Poverty Foundation).  This was one of the best experiences I have ever had because of the people, the landscape, the permanent contact with nature, the fact that you can cross the street and reach the sea … I now return every summer with my partner.

Provincia de Osorno, comuna San Juan de la Costa, vivi y trabje ahi durante mas de un año, para la Fundacion Superacion de la Pobreza y fue sin duda una de las mejores experienciias que he tenido.  Su gente, los paisajes, estar en contacto permanente con la naturaleza, cruzar la calle y llegar al mar es lejos, lo mejor … vuelvo todos los veranos ahora con mi compañero.

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Photo: Ñirre Bebe

Do you have a favorite place to eat in Chile/Donde esta tu lugar favorito para comer en Chile?

The truth is that I don´t have a favorite place as I prefer homecooked food, but if we are on holiday in San Juan then I like to visit Glorimar, which is in Bahia Mansa.

La verdad no tengo uno fijo favorito, me gusta la comida hecha en casa, pero si cuando vamos de vacaciones al sur, San Juan esta Glorimar (la señora Gloria cocina con mano de monja) queda en Bahia Mansa.

What is next for Ñirre Bebe/Que es proximo para la empresa?

Next we will register our brand, mainly to stop plagiarism, and we hope that this summer we will have an online platform where we sell online. And of course we will have new designs coming out!

Estamos proximos a registar nuestra marca, para evitar plagios principalmente, y esperamos para este verano contar una plataforma online, en donde vendamos en linea y no a pedido. Los nuevos diseños estan saliendo siempre.

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Photo: Ñirre Bebe

 

The Nitty Gritty

Instagram here

Facebook here

Whatsapp: +569-65540276

How to buy: Send Johanna a message through Facebook or Whatsapp to organize your order. You can see the many (amazing) items via the Facebook store.

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