What is it about shoes? Such simple, necessary things that have the power to make our lives misery and to make an outfit complete? I´m a kiwi girl at heart, which means I have a thing for wearing jandals in all the wrong situations and a penchant for forgoing shoes all together, but even I will admit there is something about the creations of this Chilean small business that set my tootsies wriggling to get in to a pair. Maybe its the fact that Ramonas seems ahead of the trends, boasting stylish designs with a gloriously rock and roll edge, or maybe its the fact that their Instagram is a thing of shoe-fetish glory, whatever it is, Ramonas has fast become my favorite shoe company this side of the equator.
Ten Questions with Ramonas/ Diez Preguntas con Ramonas
Who is Ramonas and why start the business/ Quien es Ramonas y por que empezaste la tienda?
My name is Natalia and I am a commercial engineer from the Universidad Tecnica Ferderico Santa Maria. I started my brand around a year ago when I commissioned a pair of shoes that I had in mind and which I couldn´t find anywhere to buy. At the time I had an Instagram account that I used to sell clothes, and I published a photo of these shoes I´d designed. Suddenly I had lots of orders for these shoes and my label was born, though at the time it had no name. I had a hard time coming up with a name that represented the style I was going for. One day I woke up with a song stuck in my head ´Hey ho – lets go!´ and that was it – Ramonas it was.
The Nitty Gritty
Tienda Paes: Candelaria Goyenchea 3820, Local 206, Vitacura
Tienda Paris: Mall Parque Arauco, Av. Presidente Kennedy 5413, Las Condes
Whatsapp orders: +56954255033